One of Italy's oldest families, Guicciardini Strozzi can trace its heritage back over 1000 years ago. The oldest document that names their 530 hectare Cusona Estate dates back to 994. In the centuries since, the family has been connected to some of the major historical figures in Italy, including the Medici’s, and Sir Winston Churchill. Amongst their illustrious ancestors is Lisa Gherardini del Giocondo, the woman with the most famous smile in the world, as captured in Leonardo da Vinci’s Mona Lisa.

In the 1970s, Prince Girolamo Strozzi started marketing and selling his Tenuta Cusona wines internationally, working together with his wife Irina and their two daughters Natalia and Irina Jr. In 1998 he expanded in Maremma, in Scansano with Tenuta Poggio Moreto, and Montemassi with Tenuta I Massi, as well as Pantelleria.