Owned by Florentino Martinez Monje, Luberri is located in Elciego in the heart of Rioja Alavesa. Florentino farms 35 ha of old vines. A farmer at heart, Florentino was the original winemaker at Artadi before establishing his own winery in 1992. He made a name for himself and his estate by resurrecting the traditional style of semi-carbonic maceration wines of rioja Florentino is hands-on at the winery, working on all aspects of production, but his true love is working in the vineyards.